ISE is a hybrid technology company specializing in energy management, energy storage, and hybrid drive systems for heavy-duty vehicles. We were hired to refresh their brand to reflect a corporate shift in market direction with their hybrid energy and energy storage products.
A major branding component included both refreshing their color palette for their ISE wordmark as well as creating imagery to reflect the application of their product. We also created an Energy Storage product booklet and a direct mail campaign to help support their sales force. Our national advertising efforts and editorial program landed ISE a major company profile in two important national trade magazines.
