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A Latino-owned mortgage broker was looking to reach out to the community in San Diego using a newsletter. They were interested in covering issues that affected the Latino community locally as well as in determining ways to serve as a catalyst for good-will in the community.
We proposed “Voz”, a bilingual magazine with paid advertising to help offset the cost of production. We improved the editorial content by hiring journalists and an editor to deliver a superior publication to the desired audience.
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