TCR Services owns a recycling manufacturing operation that remanufactures laser printer toner cartridges. We were hired to develop their "green" branding and develop their corporate communications for both their print and web space, which had a catalog database of over 3,000 products.
We created a new brand mark with a recycle motif to enhance the environmental benefit of using their ink cartridges. We also created a direct mail campaign to educate buyers about the benefits of TCR remanufactured toner cartridges. Additionally, we developed their sales presentation and helped connect them with new clients from some of our own business networks.
